asked: The most successful job searches are neither dumb luck nor magic. They are developed from strong networks that the job seeker has already built, both online and off. Effective job seekers must integrate social media outreach with the more traditional approach in order to present a consistent, aligned, professional image.
Recruiters are evaluated in part based on their abilities to screen qualified applicants, so they don’t react well to surprises, such as candidates whose interviews present an entirely different person from what is stated or implied on the resume. Job seekers often forget that human resource professionals are looking for the candidate they saw on paper, online, and in a profile photo-so consistency counts!
The best recommendation is that job seekers include links to their blog, LinkedIn profile, YouTube video resume-whatever online elements they have created-on their traditional resume. Standardize profiles across all social media sites, and link them together.
Candidates must position themselves effectively where recruiters are searching, as well as become content producers in order to attract recruiters directly to them. Bear in mind the current state of the job market:
Fewer jobs are available. More competition exists for those jobs. More touch points exists for job seekers and recruiters to interact. Smart job seekers must optimize their personal brand and seek out those who are on the lookout for great candidates.
Create a video blog